Thursday, December 15, 2016

ALL WOMAN PROJECT

I am so so incredibly happy to share the images from the All Woman Project that I got to be a part of. My two wonderful friends from Muse Models (my agency): Charli Howard and Clementine Desseaux came up with the idea to finally produce a campaign using women of all different sizes and colours.


The idea was to demonstrate that it's possible to have women all different women, who doesn't fit the status quo, in one campaign together. That never happens! Look at some of the campaigns of brands and advertising out right now. Are there straight sized models? Yes. Are there plus sized models? Yes. Are they ever TOGETHER? Never. And the issue isn't just with sizing.

For me, this project meant a lot. Representation for coloured models, especially of Indian descent is [putting it lightly] pretty horrible in the fashion industry. It's particularly horrendous for darker skinned Indian women like me. So for me, this project was about demonstrating that Indian women have as much a place in diversity campaigns as other minorities. I could never visualize myself being a model when I was younger because I didn't see anyone in media that looked like me. My mission is really to change that. I want brown girls to see ourselves represented in media to help us realize that we are beautiful, we can do anything and we don't need to aspire to have light skin or caucasian features in order to be accepted.



The goal of this project was to show that we can all be together in a photoshoot [models of different sizes and looks] and it can look just as good, if not BETTER, than the typical campaign, without retouching!


I think we've achieved that but, there's a lot more work to do. Check out the news outlets that agree (click to see): I-D, Vogue, Self Magazine, Business Insider, Refinery 29, In Style to name a few.


The @allwomanproject is now casting for the next shoot and are aiming to include even more races, ages and abilities. Do you want to be involved? Email: hello@allwomanproject.com

No Comments Yet, Leave Yours!